10 takeaways from the book “Titan” by Vinay Kamath

Titan: Inside India’s Most Successful Consumer Brand – by Vinay Kamath

A very inspiring read for every entrepreneur, especially, Jewellers who aspire to build a successful consumer brand.

1. Creation of the 2nd largest wealth creator for Tata group after TCS
2. Successful product diversification – Titan (watches), Tanishq (jewellery), Titan Eyeplus (eyewear), Skinn (perfume), Taneira (sarees)
3. How to capture the underserved market opportunities
4. Innovation & Intrapreneurial culture – no guts, no glory spirit
5. Teamwork & nurturing new leaders
6. Giving back to the community – Titan School in Hosur
7. Successful trade expansion despite “no credit to dealers” policy
8. Detailed market research to decode consumer behavior
9. Branding & Marketing – building iconic brands
10. Celebrating successes & acknowledging failures

Book Link: “Titan: Inside India’s Most Successful Consumer Brand” – by Vinay Kamath

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