10 takeaways from the book “Titan” by Vinay Kamath

A very inspiring read for every entrepreneur, especially, Jewellers who aspire to build a successful consumer brand.

Creation of the 2nd largest wealth creator for Tata group after TCS
Successful product diversification – Titan (watches), Tanishq (jewellery), Titan Eyeplus (eyewear), Skinn (perfume), Taneira (sarees)
How to capture the underserved market opportunities
Innovation & Intrapreneurial culture – no guts, no glory spirit
Teamwork & nurturing new leaders
Giving back to the community – Titan School in Hosur
Successful trade expansion despite “no credit to dealers” policy
Detailed market research to decode consumer behavior
Branding & Marketing – building iconic brands
Celebrating successes & acknowledging failures