Deepak Tulsian
Jewellery Growth Consultant with more than 20 years of experience in Retail and Ecommerce in the Indian and International markets.
Ex-Head Jewellery (eBay India), Ex-Head Ecommerce (National Jewellery brand), Ex-Business Head (Jewellery start-up), Ex-Consultant (Frost & Sullivan, Capgemini)
Consulted National, Regional, Local Jewellers, and Start-ups on growing their online jewellery business.
Authored and published articles on Jewellery Ecommerce and Retail for leading Jewellery magazines.
Consulting Philosophy
“The brands that will thrive in the coming years are the ones that have a purpose beyond profit.” – Richard Branson
“If your business is not on the internet then your business will be out of business.” – Bill Gates
Growth requires focus, focus requires clarity, and clarity requires purpose.
Hire a Jewellery Growth Consultant to accelerate your omnichannel (online and offline retail) growth.
Mission
Help MSME Jewellery retailers build scalable and profitable brands by transitioning them from single store to chain stores, business to brands, and offline or online to omnichannel.
My Growth Consulting service works like Google Maps. It helps Jewellers reach their goals faster by making informed decisions and avoiding bad expenses.
Vision
To build a one-stop Omnichannel Growth Ecosystem for Jewellers in India.
JCOM Group: A WhatsApp Group of progressive Jewellers for collaborative learning and networking
Consulting: Personalized hand-holding for achieving goals faster
Values
Client satisfaction: 100% fees refund, if not satisfied
Serve, don't sell: No ads. No outbound sales calls
Commitment: Timely and reliable services
Fair Pricing: Transparent and fixed pricing
Collaboration: Win-win solutions
Unique Value Proposition
- One-Stop Omnichannel Growth Ecosystem for Jewellers
- Growth Insights: Cutting-edge insights for exponential growth
- JCOM Group: Collaborative learning with like-minded progressive jewellers from India and abroad
- Partners: Access to recommended Service Providers who specialize in the jewellery industry
My Story: Why do I do what I do?
“To teach is to learn twice.” – Joseph Joubert
Wisdom means application of knowledge in the right direction.
I have worked directly with two billionaires in the past. I have seen how chasing money can easily distract people. My personal mission is to help people chase impact, and let money chase them.
I have built a client base of 500 Jewellers simply by sharing value-adding content and without spending money on ads or doing cold calling for sales.
I have helped my clients (Jewellers) achieve >100% YoY growth by shifting their focus from Income goal (Sales, Profits, Valuation) to Impact goal (Customer delight, Employee delight, and Community delight).
Income goal gives you a means to live. Impact goal gives you a meaning to live.
Jewellery Clients
- 1. Offline Jewellery Retailers: To re-invent & expand omnichannel (online & offline) jewellery business
- 2. Online Jewellery Retailers: To scale existing online jewellery business
- 3. Jewellery Designers, Manufacturers, Wholesalers : To sell on domestic and international online marketplaces
- 4. Jewellery Start-ups: To build an online D2C (Direct to Conusmer) jewellery brand
Benefits to Jewellers
- 1. Get clarity on Goals
- 2. Identify best opportunities
- 3. Make a more informed decision
- 4. Increase your chances of success
- 5. Avoid bad expenses
- 6. Realize your goals faster
Consulting Projects
- 1. Large Online Jeweller: Objective was to increase website conversion rate. Defined clear brand value proposition, identified customer-friction points and suggested improvements in customer policies, inventory, and website navigation
- 2. Large Regional Jeweller: Objective was to attract more footfalls and increase sales. Built a new & unique retail concept within the store. Resulted in enhanced customer experience
- 3. Online Jewellery start-up: Objective was to increase brand awareness & market penetration. Defined a clear product-market fit based on customer need-gap analysis. Resulted in sharp brand positioning and greater return on marketing expenses
Accomplishments
- 1. Held Key Management roles with MNCs (Frost & Sullivan, Capgemini Consulting, eBay India) and Business Head roles with Indian Corporates
- 2. Successfully built a 100 crore online & offline Jewellery business from scratch
- 3. Achieved No. 1 sales rank as a Jewellery brand on online marketplaces
- 4. Enabled 100s of Jewellers sell online globally
Milestones
- 1. Speaker, Presenter, and Moderator at Trade Shows (GJIIF, IIJS, Etailing India, Franchise India, IRF)
- 2. Interviewed & Quoted by CNBC, ET Now, Images Retail, Business Standard, Economic Times, Hindu
- 3. Featured in “Top 10 most promising Online-Gifting start-up 2018” by Silicon India Magazine