Deepak Tulsian
Jewellery Growth Consultant with more than 20 years of experience in Retail and Ecommerce in the Indian and International markets.
Ex-Head Jewellery (eBay India), Ex-Head Ecommerce (National Jewellery brand), Ex-Business Head (Jewellery start-up), Ex-Consultant (Frost & Sullivan, Capgemini)
Consulted National, Regional, Local Jewellers, and Start-ups on growing their online jewellery business.
Authored and published articles on Jewellery Ecommerce and Retail for leading Jewellery magazines.
Consulting Philosophy
“The brands that will thrive in the coming years are the ones that have a purpose beyond profit.” – Richard Branson
“If your business is not on the internet then your business will be out of business.” – Bill Gates
Growth requires focus, focus requires clarity, and clarity requires purpose.
Hire a Jewellery Growth Consultant to accelerate your omnichannel (online and offline retail) growth.
Mission
Accelerate omnichannel growth for 10,000 Jewellers by helping them implement the proven systems to set, track, and achieve their dream goals in alignment with their north stars.
My Growth Consulting service works like Google Maps. It helps Jewellers reach their goals faster by making informed decisions and avoiding bad expenses.
Vision
To build a one-stop Omnichannel Growth Ecosystem for Jewellers in India.
JCOM Group: A WhatsApp Group of progressive Jewellers for collaborative learning and networking
Consulting: Personalized hand-holding for achieving goals faster
Values
Client satisfaction: 100% fees refund, if not satisfied
Serve, don't sell: No ads. No outbound sales calls
Commitment: Timely and reliable services
Fair Pricing: Transparent and fixed pricing
Collaboration: Win-win solutions
Unique Value Proposition
- One-Stop Omnichannel Growth Ecosystem for Jewellers
- Growth Insights: Cutting-edge insights for exponential growth
- JCOM Group: Collaborative learning with like-minded progressive jewellers from India and abroad
- Partners: Access to recommended Service Providers who specialize in the jewellery industry
My Story: Why did I start Mywisdomlane.com?
“To teach is to learn twice.” – Joseph Joubert
I am a curious soul with a love for wisdom. After working for over 18 years as a business owner (family retail business), employee, and intrapreneur, I wanted to pursue my passion for acquiring and sharing wisdom.
Each of us picks up bites of wisdom during our life journey either through reading, learning from others’ experiences, or by doing it ourselves. I always had a habit of noting down valuable learnings in the form of quotes, principles, and frameworks. They acted as simple guides in helping me solve tough business problems.
During the lockdown in March 2020, I took the initiative to simply share my learnings in my personal blog – Mywisdomlane.com. I started to write about building a scalable & profitable Jewellery Ecommerce business. Jewellery is the industry I had spent the majority of my career in. And the Internet is a domain that fascinates me with its disrupting and empowering nature.
The more I shared, the more inquiries I got. The more I consulted, the more I learned. The sooner I realized being a Jewellery Ecommerce Consultant was my calling.
After consulting 400+ Jewellers, I extended my services from Jewellery Ecommerce Consulting to Jewellery Growth Consulting helping Jewellers accelerate their omnichannel growth (both online and offline retail)
Jewellery Clients
- 1. Offline Jewellery Retailers: To re-invent & expand omnichannel (online & offline) jewellery business
- 2. Online Jewellery Retailers: To scale existing online jewellery business
- 3. Jewellery Designers, Manufacturers, Wholesalers : To sell on domestic and international online marketplaces
- 4. Jewellery Start-ups: To build an online D2C (Direct to Conusmer) jewellery brand
Benefits to Jewellers
- 1. Get clarity on Goals
- 2. Identify best opportunities
- 3. Make a more informed decision
- 4. Increase your chances of success
- 5. Avoid bad expenses
- 6. Realize your goals faster
Consulting Projects
- 1. Large Online Jeweller: Objective was to increase website conversion rate. Defined clear brand value proposition, identified customer-friction points and suggested improvements in customer policies, inventory, and website navigation
- 2. Large Regional Jeweller: Objective was to attract more footfalls and increase sales. Built a new & unique retail concept within the store. Resulted in enhanced customer experience
- 3. Online Jewellery start-up: Objective was to increase brand awareness & market penetration. Defined a clear product-market fit based on customer need-gap analysis. Resulted in sharp brand positioning and greater return on marketing expenses
Accomplishments
- 1. Held Key Management roles with MNCs (Frost & Sullivan, Capgemini Consulting, eBay India) and Business Head roles with Indian Corporates
- 2. Successfully built a 100 crore online & offline Jewellery business from scratch
- 3. Achieved No. 1 sales rank as a Jewellery brand on online marketplaces
- 4. Enabled 100s of Jewellers sell online globally
Milestones
- 1. Speaker, Presenter, and Moderator at Trade Shows (GJIIF, IIJS, Etailing India, Franchise India, IRF)
- 2. Interviewed & Quoted by CNBC, ET Now, Images Retail, Business Standard, Economic Times, Hindu
- 3. Featured in “Top 10 most promising Online-Gifting start-up 2018” by Silicon India Magazine