Channel-wise Traffic: India's Top Precious Jewellery Websites

Channel-wise Traffic for India’s Top 25 Precious Jewellery Websites (May 2022)

The above list of India’s top 25 precious Jewellery websites is a dynamic list prepared based on traffic data from Similarweb for May 2022.

Average Traffic Share of Top Channels

Organic Search Traffic

This is the No. 1 source of traffic accounting for an average of 52.98% of traffic for the top 25 precious jewellery websites. Organic traffic is free traffic from search engines like Google, Yahoo, and Bing. Search Engine Optimization (SEO) helps in building organic traffic for websites. SEO is cost-effective and highly scalable, but requires high-quality content and takes time.

Direct Traffic

No. 2 source of traffic that accounts for an average of 26.67% of traffic for the top 25 precious jewellery websites. Direct traffic is defined as a user who visits a website by typing the website URL directly into the browser’s address bar or by clicking on a bookmark in the browser. Direct traffic is a high-value user who has either visited the website before or heard about the brand. This is achieved over the long term through brand familiarity.

Paid Search Traffic

No. 3 source of traffic that accounts for an average of 12.72% of traffic for the top 25 precious jewellery websites. Paid visitors are users who visit the website by clicking on a paid advertisement by the brand on a search engine. Paid search ads target high-intent and relevant buyers who are closer to the purchase funnel. It is the fastest way to get relevant traffic on the website, but it is expensive and temporary. The traffic stops once the paid search ads stop.

Display Ad Traffic

No. 4 source of traffic that accounts for an average of 3.18% of traffic for the top 25 precious jewellery websites. Display ad visitors are users who click on display ads (text, image, or video-based responsive ads, retargeting or remarketing ads, and native ads) run by the brand on Google Display Network or social media. Display ads help in brand building, brand awareness, creating initial interest, and bringing back traffic to the website.

Referral Traffic

No. 5 source of traffic that accounts for an average of 2.97% of traffic for the top 25 precious jewellery websites. Referral visitors are users who visit the website from outside of the search engines by clicking on external links placed on other websites. Referral traffic is generated by increasing external backlinks to quality websites (affiliates, partners, news sites, review sites, etc).

Social Traffic

No. 6 source of traffic that accounts for an average of 1.16% of traffic for the top 25 precious jewellery websites. Social traffic is users coming to the website from social media platforms and social networks like Facebook, Instagram, Linkedin, Pinterest, etc.

Email Traffic

No. 7 source of traffic that accounts for an average of 0.37% of traffic for the top 25 precious jewellery websites. Email traffic is visitors coming from web-based mails.

Reference Notes:

List prepared from website traffic data available on Similarweb.com for May 2022
Web visits indicate global website visits in May 2022 for the respective Jewellery website
The channel-wise traffic percentage is for worldwide Desktop traffic only
The website rank is relative and it keeps changing basis of change in traffic on these websites
Only Precious Jewellery websites (Gold, Diamond Jewellery as primary category) in India are considered
Online Jewellery marketplaces are not considered
This is an indicative list and not an exhaustive list of all precious Jewellery websites in India

Website Links

Sources

Similarweb.com

Growth Consultant: Omnichannel Jewellery Retail

Helping Jewellers build scalable & profitable omnichannel brands.

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Channel-wise Traffic: India’s Top Precious Jewellery Websites