Blind spots are the most important and often neglected area of any business. Do you want to uncover your business blind spots?
Johari Window is a simple tool that primarily helps individuals increase their self-awareness and adapt better to their surroundings. If applied to a business, it could reveal new game-changing insights for growth.
Business Blind Spots
Blind area or blind spots are defined as things about your business that are unknown to you but are known to others. These could be areas of strengths, weaknesses, opportunities, and threats related to your business that you are unaware of. Below are few examples of business blind spots:
Strength
What are the things that customers love about your brand that you are not aware of? Know them to alter your marketing communication to easily attract more such customers
What are the things that your employees love the most about working in your company? Know them to easily attract new talent
Weakness
What are the specific things that customers don’t like about your brand? Know them to improve your products/services and make them more relevant.
What are the areas your employees are unhappy about? Know them to motivate your employees better and improve their performance
Opportunity
What are the emerging trends in the industry that could bring the next level growth opportunities for your business? Know them to stay ahead of the competition
Threat
What are the developments in the industry that could affect your business in future? Know them to prepare in advance to grow sustainably
Conclusion
As a business owner, start-up entrepreneur, or a CEO, you need to continuously seek feedback from your various stakeholders including customers, employees, vendors, and partners. Learning about your blind spots would help you make more informed decisions and align your resources in the areas that produce greater results.
In addition, you could seek help from an external growth consultant to get an independent and objective assessment of your blind spots. A consultant would bring the additional bandwidth, skills, and experience to deliver quicker results.
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Growth Consultant: Omnichannel Jewellery Retail
Helping Jewellers build scalable & profitable omnichannel brands.