Rules of Success at Work

1. Listen to the customers
2. Don’t sell products, solve problems. No one wants to be sold
3. Tell a story. Emotion sells, logic confirms
4. Build relationships first. Business will happen
5. Price in such a way that customers want to come back. Focus on Customer Life Time Value (CLTV) and not one time profit
6. Cater to all potential needs of a fewer customers than fewer needs of all potential customers
7. Focus on top 20% of customers, products, and staff. They contribute to 80% of outcome
8. Track latest trends in the industry to stay ahead of the game
9. Never share your secrets
10. Go frugal and keep expenses low

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