“It is not what you sell that matters as much as how you sell it.” – Brian Halligan
A lot of businesses with good products are not able to sell as much as they wish to. The reason is the lack of answers to the 6 whys in the buyer’s mind.
In his book “The Science of Selling,” author David Hoffeld explains how consumers’ minds work when purchasing. The six questions posed here stand in for the mental processes that every prospective buyer goes through before committing to a purchase.
Businesses can design their sales procedures to address the Six Whys, effectively guiding their customers through the purchase process and helping them make favourable decisions.
However, the sale can come to a standstill, typically in the form of an objection, if the buyer rejects any of the Six Whys. This can lead to a breakdown in their decision-making process.
This blog post will explain the Six Whys of Sales through an example of how Mywisdomlane uses the framework to expand its business.
Understanding the 6 whys from Mywisdomlane perspective
1. Why Change with Mywisdomlane?
Vision to Reality: Mywisdomlane helps transform the vision of aspiring Jewellers into a profitable reality by providing strategic guidance and support. We help Jewellers build a scalable and profitable omnichannel jewellery brand through our services, expanding their reach and increasing revenue streams.
Standing Out: We assist Jewellers in identifying and developing their unique selling proposition (USP), allowing them to differentiate themselves from competitors and stand out in the market.
Dominating a Niche: Mywisdomlane empowers Jewellers to dominate a specific niche within the jewellery industry, facilitating targeted marketing efforts and capturing a loyal customer base.
2. Why Mywisdomlane Now?
Limited Availability: With only one free one-to-one consultation slot available per day, there’s a sense of urgency for Jewellers to secure their spot and benefit from personalized guidance.
Exclusive Paid Consultation: Limited spots for paid consultations emphasize the exclusivity of our services, encouraging Jewellers to take action now to access expert advice and support.
3. Why Mywisdomlane’s Consulting?
Time and Cost Efficiency: Hiring skilled professionals can be time-consuming and expensive for Jewellers. Mywisdomlane offers a more efficient solution by providing instant access to proven expertise in omnichannel jewellery sales through consultancy services.
Expertise at a Fraction of Cost: Mywisdomlane brings 20+ years of experience and industry knowledge at a fraction of the cost of hiring full-time employees, making it a cost-effective option for Jewellers.
4. Why Mywisdomlane?
Extensive Experience: With a track record of consulting over 400 jewellers across 8 countries and 20+ years of experience in jewellery, e-commerce, and consulting, Mywisdomlane brings unparalleled expertise to the table.
Proven Success: Our history of successful consultations and deep understanding of the jewellery industry make us a trusted partner for Jewellers seeking growth and success.
5. Why Mywisdomlane’s Services?
Comprehensive Growth Ecosystem: Mywisdomlane offers a one-stop online and offline growth ecosystem tailored specifically for Jewellers, encompassing all aspects of digital and traditional growth strategies.
Purpose-Driven Consulting: Our approach focuses on helping Jewellers chase impact and let income chase them, aligning their business goals with their broader purpose and vision.
6. Why Spend the Money with Mywisdomlane?
Achieve Goals Within 90 Days: By investing in Mywisdomlane’s services, Jewellers can set, track, and achieve their omnichannel goals quickly, accelerating their growth and success.
Satisfaction Guarantee: With a 100% compensation refund policy if unsatisfied, Jewellers can trust that their investment in our services is backed by a commitment to delivering tangible results and value.
Conclusion
Jewellers may use The Six Whys framework to design their sales processes effectively and enhance their sales conversion rates. Mywisdomlane can further help them differentiate themselves from the competition, become industry leaders, and reach their omnichannel objectives within 90 days with our strategic guidance and support.
About Mywisdomlane
Mywisdomlane is a leading consultancy firm empowering Jewellers to achieve their business goals and aspirations. We offer a vast range of services customized to the unique needs of the jewellery industry. In the last four years, we’ve consulted with over 400 Jewellers across 8 countries. At Mywisdomlane, we provide strategic guidance to help jewellers build scalable and profitable omnichannel brands, stand out from competitors, and dominate their niche markets. Through purpose-driven digital growth consulting and a commitment to client satisfaction, we are trusted partners in driving success and maximizing impact for jewellers worldwide.
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Growth Consultant: Omnichannel Jewellery Retail
Helping Jewellers build scalable & profitable omnichannel brands.