• “Don’t start a business. Find a problem. Solve a problem. The business comes second.”

– Robert Herjavec

• “Never start a business just to make money. Start a business to make a difference.”

– Marie Forleo

• “The goal of every business is to make money, but the purpose can be different.”
• “Business has only two basic functions – marketing and innovation.”

– Peter Drucker

• “Revenue is vanity, profit is sanity, cash flow is reality.”
• “You don’t build a business, you build people and then people build the business.”

– Zig Zaglar

• “94% problems in business are system driven and only 6% are people driven.” (When something is wrong in business, don’t throw people at it, instead fix the system)

– W. Edwards Deming

• “We don’t do business with companies. We do business with people.”

– Simon Sinek

• “A crazy person who risks their own money for freedom, rather than exchanging their freedom for money.”

– Unknown

• “My father said if you want to become an entrepreneur, you will have to figure things out on your own. Only managers are told what is to be done, not entrepreneurs.”

– Mukesh Ambani

• “When starting a business, don’t try to get 1% of a billion dollar market, instead try to capture dominant share of a small market.”
• “If you try to be the best, you will be number one. If you try to be unique, you will be the only one.”
• “Don’t build something that people like or want, build something that people love.”
• “When you start something new, first they laugh at you, then they challenge you, then they admire you, then they set you as an example.”
• “If you’re not embarrassed when you ship your first version, you waited too long.”

– Matt Mullenweg

• “You’re only as good as the people you hire.”

– Ray Kroc

• “An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.”

– Roy Ash

• “Leaders don’t create followers, they create more leaders.”

• “A boss uses people, a leader develops people”
• “The role of a great leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen”

• “When we tell people to do their jobs, we get workers. When we trust people to get the job done, we get leaders.”

• “Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.”

• “You can’t motivate people; you can only inspire them to motivate themselves.”

• “Don’t solve all the problems. Enable people to solve their problems.”
• “Great leaders are not the best at everything. They find people who are best at different things and get them all on the same team.”
• “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others”

• “Being a leader doesn’t require a title; having a title doesn’t make you one.”
• “Followers will never know how hard the leader tries to create path.”
• “Insight and drive are all the skills you need. Everything else can be hired.”
• “Vague goals deliver vague results.”

• “It’s more important to do the right thing than to do things right”

• “When the vision is clear, the results will appear.”
• “People will do more to avoid pain than they will do to gain pleasure.”

• “Leaders don’t force people to follow, they invite them on a journey.”

• “Train people well enough so they can leave, treat people well enough so they don’t want to.”

• “An artist is not paid for his labor, but for his vision.”

• “Leaders become great not because of their power, but because of their ability empower others.”

• “People join because of great vision. People leave because of poor leadership.”
• “Leadership is the ability to get extraordinary achievement from ordinary people.”

• “Leaders who don’t listen will eventually be surrounded by people who have nothing to say.”

• “When I talk to managers I get the feeling that they’re important. When I talk to leaders I get the feeling that I am important.”
• “You don’t inspire your teammates by showing them how amazing you are. You inspire them by showing how amazing they are.”

• “Taking risk is less risky than playing it safe.”
• “When an opportunity comes knocking, you don’t necessarily have to open your door. But you owe it to yourself to at least look through the keyhole.

– Marc Randolph

• “Working hard for something we don’t care about is called stress. Working hard for something we love is called passion.”
• “A man can succeed at almost anything for which he has unlimited enthusiasm.”

– Charles Schwab

• “If plan A didn’t work, the alphabet has 25 more letters! Stay cool.”
• “No matter how much efforts you put in, if you use the wrong tools, you won’t make it.”
• “If the plan doesn’t work, change the plan but never the goal.”
• “Don’t bring business into friendship and friendship into business. It will ruin everything.”
• “It’s better to hang out with people better than you. Pick out associates whose behavior is better than yours and you’ll drift in that direction.”

– Warren Buffet

• “You don’t have to be smarter than the rest. You have to be more disciplined than the rest.

– Warren Buffet

• “Discipline: The one word that separates the greats from the average.”
• “Multi-tasking is the ability to screw up several things at once. Focus on one thing.”
• “If you have choices, choose the best. If you have no choice, do the best.”
• “There are two things in life that motivate you, the fear of pain and the desire for pleasure.”
• “Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment.”

– Jeff Bezost

• “The rule of three: every day, month, and year, write down the three most important goals to accomplish. This will help keep you focused and define short and long-term goals clearly.”
• “What you do 9 am – 6 pm shapes your career. But what you do 6 pm – 9 am shapes your life.”
• “Success and excuses do not talk together. If you want excuses, forget about success. If you want success, don’t give excuses.”
• “A dream written down with a date becomes a goal. A goal broken down into steps becomes a plan. A plan backed by action makes your dreams come true.”

– Greg Reid

• “Without strategy, execution is aimless. Without execution, strategy is useless.”

– Morris Chang

• “Teamwork is mainly about situational leadership, letting the person with the relevant core competency for a situation take leadership.”
• “A team is not a group of people who work together. A team is a group of people that trust each other.”

• “Behavior that gets rewarded is behavior that gets repeated.”
• “Discussions are always better than arguments, because an argument is to find out who is right, and a discussion is to find out what is right.”
• “The strength of the team is each individual member. The strength of each member is the team.”

• “Marketing is like asking someone out on a date. Branding is the reason they say yes.”

– Unknown

• “Your brand is what other people say about you when you’re not in the room.”

– Jeff Bezos

• “A brand is a person’s gut feeling about a product, service, or organization.”

– Marty Neumeier

• “Your business is the body. Your brand is the soul.”

– Ashley Chymiy

• “Products are made in the factory, but brands are created in the mind.”

– Walter Landor

• “Marketing is really just about sharing your passion.”

– Michael Hyatt

• “Marketing is no longer about the stuff that you make, but about the stories you tell.”

– Seth Godin

• “Great marketing only makes a bad product fail faster.”

– David Ogilvy

• “If your stories are all about your products and services, that’s not storytelling. Give yourself permission to make the story bigger”

– Jay Baer

• “If your audience is not listening, it’s not their fault, it’s yours.”

– Seth Godin

• “People don’t have short attention span. They have short consideration span. Make the first minute of your story incredibly good.”
• “Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

– Joe Chernov

• “Make the customer the hero of your story.”

– Ann Handley

• “A man who stops advertising to save money is like a man who stops a clock to save time.”

– Henry Ford

• “Advertising brings in customers, but word-of-mouth brings in the best customers.”

– Jonah Berger

• “The best advertising is done by satisfied customers.

-Philip Kotler

• “Sales will make you money today. Marketing will make you money for years.”

• “Price as per your client’s budget till you can price as per your own talent.”

• “Features tell, but benefits sell.”
• “Sell the problem you solve, not the product.”
• “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”

– Zig Zaglar

• “Stop selling, start helping.”

– Zig Zaglar

• “Don’t take rejections personally. It’s not about you, it’s about your proposal.”

• “Being on par in terms of price and quality only gets you into the game. Service wins the game.”

– Tony Alessandra

• “Sales go up and down. Service stays forever.”

– Unknown

• “The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.”

– Jeff Bezos

• “Great customer service doesn’t mean the customer is always right, it means the customer is always honored.”

– Chris LoCurto

• “Customer service is the new marketing.”

– Derek Sivers

• “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

– Sam Walton

• “No customer walks into your business, gives you money and then says, “Dissatisfy me, please.” Aim for 100% customer satisfaction.”

– Bill Quiseng

• “People don’t buy what they need. They buy what they want.”

– Seth Godin

• “Don’t find customers for your products. Find products for your customers.”

– Seth Godin

• “You’ve got to start with the customer experience and work back toward the technology – Not the other way around.”

– Steve Jobs

• “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”

– Steve Jobs

• “Your customer doesn’t care how much you know until they know how much you care.”

– Damon Richards

• “Customers will never love a company until the employees love it first.”

– Simon Sinek

• “While starting a business, reduce price to increase customers. Later increase price to reduce customers.”
• “Retaining an existing customer is 6-7 times cheaper than attracting a new customer”
• “It takes 12 positive experiences to make up for 1 negative experience.”
• “The key to customer retention is to build relationships with meaning beyond the business transaction.”
• “Be nice to the customers you have, you’ll win the customers you want.”
• “Your most unhappy customers are your greatest source of learning.”

– Bill Gates

• “80% of your future profits will come from just 20% of your existing customers.”
• “Repeat customers spend an average of 31% more than first-time customers.”

– Neil Patel

• “In looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if they don’t have the first, the other two will kill you.”

– Wareen Buffet

• “Don’t hire the most qualified, hire the craziest.”

– Jack Ma

• “Hire leaders for what they can do, not what they have done.”

– Tammy Jersey

• “You get what you pay for.”

– Gabriel Biel

• “Most companies are very quick to hire and slow to fire, when really it should be the other way around.”

– Tony Hsieh

• “It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.”

– Steve Jobs

• “If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win, otherwise good people will not stay.”

– Steve Jobs

• “The biggest concern for any organization should be when their most passionate people become quiet.”
• “You don’t get paid by the hour. You get paid by the value you bring to the hour.” (If you want to increase your income as an employee, bring more value to the company.)

– Jim Rohn

• “Never argue with the person you work for. You will lose more than just the argument.”

– Unknown

• “The man who does more than he is paid for will soon be paid more than he does.”

– Napoleon Hill

• “The man who does more than he is paid for will soon be paid more than he does.”

– Napoleon Hill

• “If your business is not on the internet, then your business will be out of business.”

– Bill Gates

• “The smallest company in the world can look as large as the largest company on the web.”

– Steve Jobs

• “Digital is the main reason just over half of the companies on the fortune 500 have disappeared since the year 2000.”

– Pierre Nanterme (CEO of Accenture)

• “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.”

– Jeff Bezos

• “Websites promote you 24/7: No employee will do that.”

– Paul Cookson

• “If you have a website, it makes your small business look big.”

– Natalie Sequera

• “Your website is the window of your business. Keep it fresh, keep it exciting.”

– Jay Conrad Levinson

• “Your website is one of the first impressions that someone will get of your business.”

– Stoney Degeyter

• “A bad website is like a grumpy salesperson.”

– Jakob Nielsen

• “Great web design without functionality is like a sports car with no engine.”

– Paul Cookson

• “You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.”

– Joel Anderson

• “Social media is about sociology and psychology more than technology.”

– Brian Solis